It got me thinking about landlord fees and how landlords perceive agents. Lots of agents advertise ‘Free fee deals’ – we have in the past! Do they work? No! But why don’t they?
Well, at my local Sainsburys at Burton town centre, they often give out free crackers as you shop. Does it sell more crackers? I doubt it!
‘Free’ is a fine way to grab attention, but more often, it's the wrong sort of attention. How many times have you tasted the free crackers from the supermarket and gone on and bought that product …?
When I discuss our fee packages with potential landlords, they always ask "What do I get for that and is it worth it?" The shoppers at Sainsbury’s who munch a few crackers as they do their weekly shop aren't asking that question. When focusing on free, the 'worth it' question never comes up, because when seduced by the zero price alone, we fail to answer the question about worth or value.
We had a new lettings negotiator start last week and he asked me “How can some agents in Burton charge such a small fee for a fully managed service?”. “It depends on your definition of a fully managed service” I replied with a wry smile!
So, is a cheap or non-existent fee at the forefront of a landlords mind? No, it’s not! I can put my hands on lots of independent reports from lots of property experts, where thousands of landlords are surveyed each year, and each year, only 3% to 5% landlords want the cheapest fee.. most want the best value fees.. and value is measured when someone says, “What do I get for my money?”
When I discuss our fee packages with potential landlords, they always ask "What do I get for that and is it worth it?" The shoppers at Sainsbury’s who munch a few crackers as they do their weekly shop aren't asking that question. When focusing on free, the 'worth it' question never comes up, because when seduced by the zero price alone, we fail to answer the question about worth or value.
We had a new lettings negotiator start last week and he asked me “How can some agents in Burton charge such a small fee for a fully managed service?”. “It depends on your definition of a fully managed service” I replied with a wry smile!
So, is a cheap or non-existent fee at the forefront of a landlords mind? No, it’s not! I can put my hands on lots of independent reports from lots of property experts, where thousands of landlords are surveyed each year, and each year, only 3% to 5% landlords want the cheapest fee.. most want the best value fees.. and value is measured when someone says, “What do I get for my money?”
So Mr and Mrs Landlord, if you have a rental valuation always ask the question; “What do I get for my money?” Even ask your existing agent the same question when your current tenant leaves because, let’s face it, that’s the ideal time to switch!
If you are a landlord, new or existing, feel free to pop through the door of our offices on The High Street, call me on 07973 666229 or send me an email to the email address below.
If you are a landlord, new or existing, feel free to pop through the door of our offices on the High Street, call me on 07973 666229 or send me an email to davidm@professionalproperties.co.uk.
If you would like to arrange a FREE RENTAL VALUATION then click HERE.
If you would like to see our selection of Investment Properties for Sale, then click HERE
If you are a landlord, new or existing, feel free to pop through the door of our offices on The High Street, call me on 07973 666229 or send me an email to the email address below.
If you are a landlord, new or existing, feel free to pop through the door of our offices on the High Street, call me on 07973 666229 or send me an email to davidm@professionalproperties.co.uk.
If you would like to arrange a FREE RENTAL VALUATION then click HERE.
If you would like to see our selection of Investment Properties for Sale, then click HERE